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Peloton to hike monthly fee for on-demand fitness content

The move comes a day after shareholder Blackwells Capital said the exercise equipment maker has failed to deliver on promises to transform the business. The price of Peloton’s all-access subscription plan in the United States will go up to $44 per month, from $39, whereas in Canada the fee will rise to $55 per month from $49, the company said in a blog post While Peloton became a pandemic-era darling its stock price came under pressure as people returned to gyms, with shares falling about 30% since December last year.

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