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Cannabis Watch: Trulieve says revenue guidance that lags Wall Street estimate is realistic; ‘It’s very solid,’ says CEO


Trulieve Inc. CEO Kim Rivers said the cannabis company’s lower-than-expected revenue target for 2022 reflects its effort to remain as realistic as possible as it weighs unknown factors in the coming year.

The cannabis company on Wednesday said it expects to generate $1.3 billion to $1.4 billion of revenue in 2022, slightly below the estimate of $1.42 billion in a FactSet survey.


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